Following in the partnership initiated by the product placement by A List for Turkish Airlines, the airline also sponsored the U.S. premiere of “Batman v Superman: Dawn of Justice.” During the event, members of the cast were seen on the red carpet which was officially released in theatres Friday, March 25th.
Both Jesse Eisenberg and Ben Affleck were seen in the Turkish Airlines Super Bowl advertisements, in which they announce the airlines newly added destinations: Gotham City and Metropolis. The film features Turkish Airlines in a climactic scene, set on one of the airline’s Boeing 777 aircrafts.
Zach Snyder has also made a special announcement regarding the partnership: “We’re also excited to be a part of the movie’s premiere with fans from around the world. And coming soon, there’s one more piece of good news for our passengers. Turkish Airlines is proud to introduce the first in-flight premiere of the film outside of theaters as part of our in-flight entertainment systems.”
This is one of the largest product placement partnerships in history. It all stems from the original product placement in the film, initiated by our own Marsha R. Levine. She was able to time the deal perfectly in order to initiate the partnership.
Don’t miss “Batman v Superman: Dawn of Justice.” Come see our historic product placement on the silver screen. Trust us, you don’t want to miss this monumental film.