A List / Marsha R. Levine

Marsha R. Levine started A List Entertainment, Inc. a product placement agency in 1990 with representation of Dassault Falcon Jet. She has placed them in classic films such as The Pelican Brief and The Sum of the Fears and as a brand integration in America’s Next Top Model. She also recently placed Turkish Airlines in Batman vs Superman and Swiss Airlines in the upcoming Inferno with Tom Hanks.  Other aircraft placements are the Challenger 850 from Bombardier Aerospace in Twilight Saga Breaking Dawn. Her skills at identifying Hollywood properties for her clients, relationships with the executives at the studios, crews and knowledge of the film making process, bring her clients some of the most successful placements in Hollywood history from Duracell in The Matrix to Dr Pepper in Spiderman 2.

A Founding member of the Placement  Association of America, Ms. Levine served on the Board of Directors for two terms and the Ethics Committee. Today product placement and branded integration are recognized as important alternatives to traditional advertising. Ms. Levine is credited with being instrumental in guiding the growth of the industry since 1991 and being one of its key agents.

A List represented Dr Pepper/7UP for over 10 years and OXO International for over a decade and has positioned Dassault Falcon Jet, Dr Pepper/7UP, Maxell, Duracell, Sennheiser, Cristal, Fetzer, OTB Jeanswear, Dollhouse Shoes and OXO in primetime shows such as The Apprentice and Desperate Housewives; and in films such as The Matrix, Spiderman 3 and The Lucky One from Warner Bros. The total combination of the viewers that Ms. Levine has secured for her clients are over the 10 billion impressions.

A New Yorker who lived in England before moving to Los Angeles, and who is now bi-coastal, Ms. Levine was a pioneer in the music television and video industry and produced many shows with artists such as Elvis Costello, Stevie Wonder, 10cc and Queen. She also owned a recording studio that produced prestigious artists such as The Cars and The Pretenders.

Her accomplishments in the entertainment industry have lead her to being listed in numerous Who’s Who publications with many awards for her distinguished achievements. Newspapers such as The Wall Street Journal quote Ms. Levine’s insight into branded entertainment in Hollywood.

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