Case Study – The Making of a Product Placement

Bombardier Challenger 850 – Twilight Saga Breaking Dawn

To continue to heighten brand awareness for Bombardier Aerospace and highlights the attributes of the Challenger 850 by its association with Robert Pattinson’s character who is capable to afford the rental of a high-end luxury jet.

Secure exposure for Bombardier Aerospace in a major box office blockbuster film, by associating it with stars Robert Pattinson and Kristen Stewart in Twilight Saga Breaking Dawn.

- Over 700 million viewers globally
- The film won 7 Awards and received 17 nominations, creating unprecedented exposure for Bombardier Aerospace
- Audiences will view this placement for the extended run of the film’s release in theaters, cable, TV and DVD, with an estimated shelf life of 7-10 years

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