Sennheiser – The Departed

Objective
Create excitement and generate sales for Sennheiser, help expose the visibility of the brand and promote their high end headphones.

Strategy
Sennheiser’s top-quality products are synonymous with the quality of the cast in the film using them. In The Departed, (Vera Farmiga), wears a Sennheiser headset to listen to very revealing facts from her husband’s conversation, (Matt Damon) resulting in 30 seconds of placement for the brand.

Results
- 384 million viewers globally
- The film won 4 Academy Awards creating unprecedented exposure for Sennheiser
- Audiences will view this placement for the extended run of the film’s release in theaters, cable, TV and DVD, with an estimated shelf life of 7-10 years